Vikram Sandhu

Generating real estate leads is the part of the business most agencies focus on. Nurturing those leads is the part most agencies underinvest in, and it is where the majority of the revenue that should have been generated quietly disappears. A prospective buyer who enquires about a property today is rarely ready to make an offer this week. They are beginning a process that, depending on market conditions, personal circumstances, and the complexity of their search, may take weeks or months to...

Ecommerce brands are competing for customer attention in an environment where inbox open rates are declining, social media reach is increasingly pay-to-play, and the average consumer is exposed to hundreds of marketing messages every day. The channels that worked reliably three years ago are producing diminishing returns, and brands that have not yet found a more direct, more personal, and more engaging way to reach their customers are feeling the pressure in their conversion rates and their...

A potential customer visits a business website at eleven at night, reads through the services page, and has a question specific enough that they are clearly evaluating whether to move forward. They fill in a contact form or open a chat window. If nothing happens for the next twelve hours, the probability that they are still equally engaged when someone finally responds is low. They have moved on, found a competitor, or simply lost the momentum that made them reach out in the first place. This...