Priyanka Sekhri

Fashion customers do not experience a brand through a single channel. They discover a product on Instagram, check reviews on the website, ask a question on WhatsApp, add it to their cart on mobile, complete the purchase on desktop, and track their delivery through an SMS notification. Every one of these touchpoints is part of the same customer journey, but for most fashion brands, each one is managed by a different system, measured by a different team, and delivering a subtly different...

The way fashion customers communicate with brands has changed permanently. A shopper browsing a fashion store at eleven at night who wants to know whether a jacket runs true to size is not going to email and wait until morning. They are going to send a WhatsApp message, and if the answer does not come quickly, they are going to buy from somewhere else. This is the reality that AI WhatsApp chatbots for fashion stores are designed to address, not just as a customer service tool, but as a...

Running a boutique means wearing every hat at once. You are the buyer, the stylist, the marketer, the customer service team, and the operations manager, often simultaneously. When customer messages start coming in faster than you can respond, when follow-ups get missed because the day got away from you, and when the same questions get answered manually for the hundredth time, something has to give. Usually it is either customer experience or your own time, and neither is acceptable. WhatsApp...